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May 11 2012
What the Battle for “SDN” Reveals
Intel CEO Points to Legacy Drawbacks for Windows 8 on ARM
Tesla Model S Arrives Ahead of Schedule, Stock Surges
May 10 2012
Screen shot 2012-05-10 at 6.51.29 PM
This is clever. A new Kickstarter project aims to disrupt the pill case market. True, it's not the sexiest industry in the world, but it's ripe for some disruption, since there just so happens to be a huge market for it and there's very little, if any, differentiation between current competitors. So what is it? Well, in a few words, it's a pill case that's shaped like a pen, fittingly named the CapsulePen.
Google Easy Dashboard Library Makes Using Analytics API Easier
Google has long provided an API for automating Google Analytics, but it required developers to jump through a few more hoops than many would like. Yesterday, the company announced its Easy Dashboard Library, which should let developers speed up custom-tailored dashboards and reports.
Prior to the library, getting things out of the Google Analytics API wasn't a trivial process. According to the post announcing the feature, developers had to learn the API, then figure out how to handle authorization, and then meld the data with another visualization library. Fun for some developers, but definitely not speedy. And when has management ever said "we'd really like a better dashboard for our Web traffic, but take as long as you like to come up with it"? Right, so something better was obviously needed.
The Easy Dashboard Library
Google worked with students at the University of California, Irvine to come up with something better. The Easy Dashboard Library has three basic steps: Set up API access with an OAuth 2.0 client ID; copy and paste some code; and configure the code to query data and select your chart type.
The post from Google demonstrates how to create a quick-and-dirty chart for pageviews, visits and visitors over the last 30 days. You can test out a demo on Google Code, where the library lives.
Developers have the option of using line, bar, pie, table or column charts. The demo shows a pretty simple query, but developers can set queries using all kinds of dimensions and metrics supported by the Core Reporting API. It looks like developers can also use the data with another chart API if they prefer.
If you still don't think it's quite easy enough to use or would like to see additional features, you may be in luck. Google is planning to work with another group of students at the university for the next three quarters. The main goal is simplifying the library, but Google is also encouraging feedback via the Google Group for the Easy Dashboard Library.
Given the prevalence of Google Analytics, this should be good news for a lot of developers. It should also make custom dashboards more accessible even to more casual users, who might not have been eager to spend the time needed to get up to speed with the Analytics API but can ramp up pretty quickly with the Easy Dashboard Library. If you've taken a stab at using it, or have any recommendations for working with Analytics data, let us know in the comments.
Microsoft Introduces Augmented Reality System "MirageTable"
NVIDIA Geforce 670 Launches, Targets AMD in the Mid-Range
Is Entrepreneurship for Everyone?
Not long ago, serial entrepreneur and founder of the Young Entrepreneur Council Scott Gerber offered his prescription to Fix Young America. In short, Gerber believes entrepreneurship can cure a lot of what’s wrong with the American economy.
Yesterday on Salon.com, those ideas came under attack as an Occupy imposter - instead of representing American’s youth, the post contended, they’re shills for “the most noxious aspects of the bipartisan status quo.” Gerber can defend himself, but in criticizing him, the authors seem to be condemning entrepreneurship. And that needs defending.
To give them their due, Salon authors Daniel Denvir and Adam Goldstein acknowledge, “There is certainly a place for entrepreneurialism,” and that “Research shows that start-up cultures are important for spurring innovation in technological industries.” But they have three problems with focusing on technology startups:
- “To think that making cheap capital available to a young entrepreneurial elite will solve youth joblessness is dead wrong.”
- “The idea that the jobs crisis in this country can be solved by turning everyone into an entrepreneur is just as wrongheaded as the notion that sending everyone to college will result in widespread gainful employment.”
- “It is a big mistake to think that the tech sector is a panacea for the jobs crisis.”
Startups aren’t just tech
I too have a problem with usurping the word “startup” to refer only to new tech businesses. I debated this point last fall with someone from the Startup Weekend organization. The ability to code does not equal the ability to start, run and scale a business.
That said, I don’t think the authors fully understand the promise of entrepreneurship. I don’t believe any rational entrepreneurial advocate believes that everyone should be, or even can be, an entrepreneur. That would call for a vision of millions of solo businesses run by entrepreneurs and staffed by no one. That's not a sustainable business model by anyone’s measure.
But let’s not dismiss the fact that without startups (of all types), economies stagnate. The authors mention the oft-cited stat that “the majority” of startups fail within five years. This may or may not be true; we do a pretty lousy job of actually tracking business creation and failure in this country. But we do know (this became clear in the 1990s, the decade that many recall as the golden age of entrepreneurship) that new businesses create the vast majority of new American jobs and spark a lot of innovation.
If we all agree there’s a problem with young people finding jobs, wouldn’t it make sense to encourage startups that create jobs as they grow? The authors seems to think that startups are the province of what they term the “young entrepreneurial elite,” as if they believe that only the privileged can start businesses.
Startups do create opportunity
But what’s wrong with showing American’s young people that entrepreneurship can indeed be a way out of poverty? Isn’t it true that more than a few entrepreneurial empires were built by folks armed with nothing but an idea, a goal and a healthy dose of determination?
“Historically,” Gerber says, “startups create opportunities, jobs, innovation and wealth.” Indeed, entrepreneurship has long been the refuge of the disenfranchised. Immigrants, women and minorities have often turned to entrepreneurship because “Main Street” was more welcoming than big business.
Embracing entrepreneurship is not about supporting or rejecting Tea Party or Occupy Wall Street principles. It’s not an inherently political act, nor is it meant to be.
Instead, it’s about encouraging self-determination. It’s about building a path to the American Dream. I can’t quibble with that.
Disclosure: Scott Gerber has written a post for ReadWriteWeb’s Start Channel featuring insights from the Young Entrepreneurs Council: 8 Hard-Earned Insights Into Raising Startup Capital
Image courtesy of Shutterstock.
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